In the first step, we need to thoroughly understand your business, your business goals, your customers and their expectations and behavior, and how your website factors into all of it. We’ll also look at the competitive landscape to establish context and benchmarks for how your site should function and then improve on that. This stage will give us the foundation for moving forward with just the right recommendations for the design and development of your new responsive website.
Once the strategy is complete and a full inventory of desired functional and feature inclusions has been identified, we will perform an 80/20 analysis on that inventory of wishlist items (e.g., "What are the 20% of items that will make 80% of the business impact?"). These items will be set aside and then prioritized to identify the items that are mission-critical to launch a website. These wishlist features will be identified for inclusion in the sprint towards a Launchpad Website. Next, we'll get to work making your design a reality by building the site using standards-based technology.
When you site launches, we get to work on collecting data on user behavior and measuring the impact of the Launchpad site by using the latest tools in qualitative behavior tracking and quantitative analytics. We can uncover what content and elements of the site your visitors find the most interesting and provide recommendations on how to change. This can include changing the placement of calls-to-action or design elements on a particular page to ensure the greatest chance for conversion. These data-driven changes allow us to develop the best strategy for your website's growth that leads to greater ROI for you.
Our team follows the four stages of the Growth Driven Design's methodology every month for your website's continuous improvement: plan, develop, learn, and transfer. We gather the data and prioritize the next step, implement the activities and tasks that need to be completed, run experiments to validate or invalidate our assumptions, report on those learnings, and educate other teams on the findings. This ensures your website evolves over time into the growth machine it was intended to be.
