Hubspot provided a picture of traffic sources, keywords and referral websites which immediately determined that referral sites accounted for 30% of their business and 70% through organic rankings.

By creating a targeted social media calendar for Facebook, Google+, Twitter, and LinkedIn, we were able to increase engagement to the relevant personas and acquire followers, business partners and link opportunities.

We implemented Pay Per Click (PPC) on Google Adwords, LinkedIn and Facebook. On Google, we setup Image Ads and Text ads on both the content network and search network. We implemented a remarketing strategy and tracked conversions down to the campaign level. For LinkedIn and Facebook, we sponsored content and ran text ads targeting people by their demographic with known buyer personas. For these PPC campaigns, custom landing pages were designed using best practices.

With a paid campaign yielding zero results, those resources were moved to other paid advertising avenues and call tracking was set up. This allowed us to account for all incoming leads.

We converted the website to Wordpress and the blog to Hubspot’s COS, allowing for client to easily add and edit content and meta data. We implemented the Growth Driven Design methodology and altered the website design on a quarterly basis versus once every 3 years.

We gathered all sold deal data and updated customers as sold within Hubspot to understand successful marketing campaigns and collateral that generated revenue. By closing the loop, Painless and Rizen is better able to understand profitable revenue sources.

Using the Inbound Methodology, target customers and niches were identified. Content was created around personas, offering content potential customers wanted to read vs. producing content just for Google indexing.

Rizen researched the different communities that Painless Processing would benefit from. We found countless LinkedIn Groups, Facebook Groups, Forums, Question and Answer sites and Websites/Blogs and engaged the communities providing content that the buyer personas were looking for.

A list of industry sites, competitor blogs and RSS feeds was collected for content curation and ideas for trending topics and news. Learning more about what the market was doing helped adjust their business strategy.

Rizen executed two email marketing campaigns targeting specific customers for a unique offer generating several qualified leads.

Using the Inbound Methodology we created a journey map using surveys for the unique buyer personas of the customer identifying new content opportunities.