The Challenge

Mulholland Brand, a leading provider of gates, fences, and pergolas, had already established a strong presence in Los Angeles and Orange County. However, the company faced significant challenges in penetrating the San Diego market. The main obstacles included:

• Low sales volume in San Diego
• Minimal search volume for the brand’s name in the region
• Lack of clarity on acquisition costs, making it difficult to scale effectively

To establish a dominant presence in San Diego, Mulholland Brand sought a strategic marketing approach that combined SEO and paid traffic solutions.

Our Approach

To tackle these challenges, we implemented a comprehensive strategy focused on SEO and Paid Advertising, optimizing the brand’s digital footprint and increasing conversions in San Diego.

SEO Optimization

• Website Copy Optimization – We revised the site’s content to include geo-targeted keywords relevant to San Diego.
• Content Strategy & Blogging – We created high-quality blog articles optimized with localized keywords to improve organic search visibility.
• Page Optimization – We enhanced high-impact pages to improve their relevance and ranking for San Diego-based searches.

Paid Advertising Strategy

• Localized Ad Campaigns – We developed targeted ad creatives tailored for the San Diego audience.
• Extensive A/B Testing – We tested multiple variations of copy and visuals to optimize ad performance.
• Performance-Based Optimization – We refined campaigns based on high-value deals, ensuring maximum ROI.
• Brand Awareness Campaigns – We ran branding initiatives to increase regional awareness and establish credibility.
• Landing Page Development – We designed and optimized multiple landing pages based on user intent and segmentation.