Executive Summary

At the time of initial engagement in 2017, For Eyes wanted a plan to increase the in-store appointments for their 116 locations. For Eyes did not control their location landing pages but by an external company. These pages were generating the majority of the appointment for For Eyes. Rizen migrated the landing pages so that For Eyes had full control of the landing pages, saving them the cost of the external company and allowing Rizen to improve and optimize each page using A/B testing, improving rankings, traffic and appointments. For Eyes also needed Rizen to setup and manage their Google Adwords campaigns using the Inbound Methodology. For Eyes did not have any conversion tracking setup on their website or Adwords campaigns so they did not know where they were getting their conversions from. Rizen was also hired to implement an SEO and blogging strategy using the Inbound Methodology. Rizen outlined the buyer personas and determined the buying stages for the visitors of the site. This allowed for the new generated traffic to be specifically targeted towards getting the most conversions. Rizen setup SMART goals and provided consulting on how to track visitors to leads, through the integration of their software systems. Rizen also provided consulting to their social media company on using the Inbound Methodology in their social media strategy.