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About 71 Lbs, Inc.

71 Lbs, Inc. helps businesses save on FedEx/UPS contract negotiations, late delivery refunds, lost/damaged claims, shipping insurance, and more. The company is based in Fort Lauderdale, FL, and serves clients both domestically and internationally.

The Challenge

71 Lbs. didn't have any tracking of sales or marketing success, were using an inferior CRM, and wanted to migrate to HubSpot. The company's extensive data needed to be organized and optimized in order to import correctly into another software platform.

They also wanted to train the staff to use HubSpot and adopt an inbound marketing and sales philosophy.

The Solution

HubSpot was the perfect solution for 71 Lbs. because it offered an all-in-one service for optimizing marketing, sales, and audience outreach.

Rizen propelled their partner to new heights by:

  • Optimizing the company's data and migrating it successfully into HubSpot
  • Showed them how to track their marketing and sales metrics better
  • Helped the marketing department build a content strategy for promoting their brand more effectively
  • Trained the entire 71 Lbs staff on inbound marketing and sales approaches
  • Assisted leadership in building S.M.A.R.T. goals to improve their planning and goal-setting
  • Restructured the main website to be more optimized for SEO and user navigation. 

The Results

71 Lbs. saved time and money by consolidating its sales, marketing, and customer service into one platform. 

Rizen is pleased to announce that 71 Lbs was able to migrate to HubSpot successfully and experienced impressive results in just six months, including:

  • A significant increase in website traffic
  • Closed more deals as a direct result of inbound marketing and sales training
  • Saved time and money by consolidating sales, marketing, and customer service into HubSpot
  • Tracked their progress and ROI more effectively
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“Rizen was able to take our business to the next level with HubSpot. We're now able to track our sales and marketing progress, which has helped us close more deals. The inbound marketing and sales training were extremely valuable for our team. And, overall, we've seen a noticeable increase in website traffic.”

Paula Francisco
CMO of 71 Lbs

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