Skip to content
About GoRizen

You've Been Burned By an Agency Before. We Built GoRizen So It Wouldn't Happen Again.

We build growth systems accountable to one thing: results you can measure.

Booked Jobs. Not Guesswork.
Book Your Growth Call
google-partner-2
249902e4-platinum-badge-color_106k06g000000000000028
Microsoft-1
meta-partner.2310251341313

THE PROBLEM

Most Agencies Sell Activity. We Sell Outcomes.

It doesn't matter what industry you're in. If you've worked with a marketing agency before, you've probably lived some version of this story:

They pitched hard. Slick deck. Big promises. You signed. Months later you had a dashboard full of vanity metrics, leads your team wasted time chasing, and an account manager who couldn't explain what was actually working.

This isn't bad luck. It's the business model of the inexperienced.

Most agencies bill for activity, posts, impressions, campaigns launched, because activity is easy to produce and impossible to hold anyone accountable for. When results don't come, there's always a reason. The agency keeps billing. You keep hoping.

We built GoRizen on a different premise: if we can't show you the revenue impact, we haven't done our job.

Every campaign connects to a business outcome. Not a click. Not a "qualified lead" we defined ourselves. A customer. A signed contract. Revenue you can trace back to the work.

You shouldn't have to trust us on faith. That skepticism is earned. So we don't ask for it. We earn it with numbers you can verify.

The Origin

If You Can't Measure It,You Don't Own It

Marine Corps, Fallujah, 2005
Discipline, SOPs, team execution. Not intentions.
eBay car parts
$80,000/month in sales within months.
Debt settlement
$2.8M in revenue in a single year.
Agency merger
200+ employees, 500+ clients.

Our CEO, Rod Rodriguez, learned that lesson three times before GoRizen ever existed.

First in the Marine Corps, deployed to Fallujah in 2005. The military doesn't run on good intentions. It runs on discipline, standard operating procedures, and teams that execute the mission, because when the plan is vague, people get hurt. That stuck.

Then in business. Different industries. Same throughline: if you can't measure it, you don't own it.

That's the discipline most marketing agencies are missing. They sell activity because activity is easy to bill. We sell outcomes, because outcomes are the only thing that matters when it's your money on the line.

Rod will be the first to tell you the Marine mindset didn't translate cleanly at first, leading civilians isn't leading a fire team. What carried over is what matters: the discipline, the systems, and the accountability.

GoRizen is the culmination of all of it. In business for 9 years as of 2026. 24 years of marketing and sales experience. One standard: if we can't measure it, we don't count it.

How We Work

You Don't Have a Lead Problem. You Have a System Problem.

01 · Attract

The Right Traffic

Ads and content targeted to intent, not impressions. We bring in customers who are ready to buy, not browsers who'll never call.

02 · Convert

Clicks Into Calls

Pages and funnels built around how your customers actually decide, not how a template says they should.

03 · Close

No Lead Left Behind

CRM and automation/AI that fires follow-up, tracks every touchpoint, and ensures nothing goes cold in someone's inbox.

04 · Measure

Full Accountability

Every dollar traced from click to closed contract. If we can't show you the math, we haven't done our job.

Booked Jobs. Not Guesswork.

The Team

The People Behind Your Numbers

You won't get passed to a junior account manager after you sign. This is the team that runs your account.

download

Rogelio "Rod" Rodriguez

Chief Executive Officer

Marine Corps veteran deployed to Fallujah in 2005. Built an eBay business to $80K/month, a debt settlement company to $2.8M/year, and merged a digital marketing agency into a 200-person multinational. He'll tell you straight, the numbers are the only thing that count.

↗ LinkedIn
download (8)

William Avila

Chief Operating Officer

Served with Rod in Fallujah, Iraq. Inbound marketing and growth strategist with campaigns spanning home services, legal, B2B, and more. Keeps GoRizen's operations pointed at one thing: revenue clients can measure and take to the bank.

↗ LinkedIn
download (9)

Nichole Mena

Technology Director

Runs the tech stack that makes GoRizen's systems actually connect, AI, CRM, and automation across GoHighLevel, HubSpot, and more! She's the reason a lead never falls through the cracks.

↗ LinkedIn
download (10)

Albert Caputo

Business Development

Helps prospective clients figure out whether GoRizen is the right fit, and tells them straight when it isn't.

download (4)

Rossie Peralta

Operations Manager

Keeps every client account running on time and on standard, so the systems deliver as promised.

download (5)

Leon Zugman

Growth Marketer

Builds and scales the campaigns that turn ad spend into revenue.

download (6)

David Betancourt

Paid Media Specialist

Manages the ad dollars, making sure every click is aimed at a customer who's ready to buy.

download (7)

Katelin Wells

Content Marketing Specialist

Creates the content that brings the right customers in before they ever pick up the phone.

download (1)

Gustavo Sumares

Creative Strategist & Copy Lead

Leads the messaging and copy that makes GoRizen's campaigns land with real customers.

download (2)

Rosabell Jimenez

Creative Project Manager

Keeps creative moving from idea to launch without the bottlenecks.

download (3)

Joel Rivas

Graphic Designer

Designs the ads and pages that make clients look like the pros they are.

Proof

The Numbers We Actually Track

1M+

Leads generated since 2014

100+

Businesses grown across home services, B2B, legal, and more

$1,007,938

Client revenue lift since Jan 2026

Screenshot 2026-07-13 132545

What We Report That Others Don't

Most agencies stop at cost-per-lead. Here's what we track underneath that, for every client, every month.

Cost Per Won

Cost Per Won

What each closed deal actually costs, not just what each lead costs.

Open Pipeline Value

Open Pipeline Value

What's sitting in your CRM right now, tracked in real dollars, not stuck in a spreadsheet.

Lost Reasons

Lost Reasons

Why deals fall through, categorized and reported, not ignored.

ROAS By Channel

ROAS By Channel

Return on ad spend broken out by source, not blended into one vague average.

Cost Per Appointment

Cost Per Appointment

What it actually costs to get someone on the calendar, not just what it costs to get a click.

Alco Windows & Doors

$500K → $16M

Annual sales over a 4-year partnership.

STS Impact Windows

$25K → $650K/mo

In four months.

Cargobot

12× Revenue

Over an 8-year partnership.

Don Green Electric

+200% Leads

$130K in new revenue in the first three months.

We Take On 3 New Clients a Month. That's It.

We cap new client intake so every account gets what it was promised. If your marketing feels like guesswork, let's talk.

No pitch deck. No promises. Just a straight conversation about your numbers.

Book My Strategy Call Now
Booked Jobs. Not Guesswork.