The Goals of Inbound Marketing Are:
Over 80% of shoppers research online before buying and apps such as Yelp, Twitter, Facebook and Google+ give consumers immediate feedback on products and services. If your buying process is more complex and goes beyond online research, Inbound may not be the right fit.
Inbound marketing requires all hands on deck, and this really means everyone. Who better to create content about your business and industry than your key people. If you believe this type of commitment isn't plausible, Inbound may not be the right fit.
Inbound Marketing's cost per lead is less than half the cost of outbound. There are upfront costs, however, that can be substantially more. If your business revenue is less than 5M, allocating 7-8% of that to marketing is adequate for growth. If you don't have that type of money to invest, Inbound may not be the right fit.
Inbound Marketing will help you grow leads and customers for your business, but this happens over time. Content creation, social strategy, SEO, and email nurturing all take time and effort. Results will follow after several months. If you're looking for fast results, Inbound may not be the right fit and you may need to look into paid campaigns.
