Why Inbound Training?
Why Inbound Training?
Successful sales and marketing teams need knowledge and training focused on reaching the modern consumer. Traditional sales tactics are no longer as effective as they once were. Educating the customer on how your solution fits their needs, establishing yourself as a knowledgeable resource, and building a relationship based on trust and mutual respect are essential to reaching today’s buyer. This strategy is commonly referred to as an “inbound” approach to sales and marketing.
Armed with proven 21st-century strategies for selling and marketing, your team will gain a competitive edge over the competition. Inbound training shows your organization is committed not only to financial success, but to the continuing education and improvement of your employees. Your success is their success.
And with an inbound-focused approach, your company culture will improve as well. Both marketing and sales have the same goal: to grow your organization by increasing sales and generating revenue. Yet oftentimes, both sides find themselves working towards different objectives - without any meaningful communication.
When both departments adopt an inbound approach to sales and marketing, a natural desire to work together arises. Now the entire process, from attracting a potential client to closing a sale, involves the whole team. Everyone is now working together in crafting an end-to-end strategy that results in more sales for your company.
Finding a certified trainer in inbound methodologies can be a difficult task. Hubspot, the inventor and leading authority in inbound marketing, sales, and service have only certified less than 200 ambassadors worldwide. Their rigorous, comprehensive certification programs ensure only the top marketing agencies pass their courses and receive this coveted status - and Rizen is one of them!
You can hire us with confidence, knowing we have the knowledge and experience to train your staff to be the best in inbound sales and marketing. Our CEO, Rogelio Rodriguez, is already active in inbound training across the globe, including teaching courses at the Miami Ad School and Universidad Iberoamericana, the largest private university in the Dominican Republic. Hundreds of students and working professionals have gained valuable skills and experience from his training, and your employees can too!
Let’s take a look at some of the specific training modules Rizen offers, and how they can benefit your sales and marketing teams.
How Successful is Inbound Marketing Training?
A 2018 MIT study of businesses that used inbound leader Hubspot’s tools found that more than 92% of clients saw an increase in website traffic and leads as a direct result of inbound marketing, while 49.2% saw an increase in sales.
The report also shared that inbound-trained marketing teams saw 2.1x more visitors per month within one year, 2.5x more leads per month within one year, and 70% saw an increase in lead to customer conversion rate.
These types of results are why more than 56,500 companies in over 100 countries across the globe grow their business using inbound marketing. Names you’d recognize, like Shopify, Casio, Tufts University, and The Rock & Roll Hall of Fame!
Your company can benefit as well - and Rizen can help! We are a new breed of marketers. We are passionate, driven, and infatuated with providing results for your business; and we want to work with you!
Digital Advertising 101
In this course, we cover the basics of how to utilize digital advertising to reach a targeted audience. Using concrete data and other collected metrics, we’ll show you the not-so-complicated science behind pay-per-click strategies to maximize your marketing reach.
Maximizing Interaction With Your Customers
You’ve done the work of putting content out there to attract leads, and now you have one. They want more information, or would like to speak to someone at your company about making a purchase. Don’t panic! Put your best foot forward with our training course focused on meeting preparation, nonverbal cues, and conversation strategies to make every interaction a success!
Social Media Strategies for Maximum Reach
This course focuses on helping your marketing team make the most of each social media post! Whether it’s Facebook, Instagram, LinkedIn, or Twitter, we’ll show you the science behind posts that get clicks, attract new followers, and lead to new sales.
Streamlining the Content Planning Process
Inbound marketing relies on the constant production of quality content. Whether it’s blog posts, videos, infographics, or case studies, a successful marketing strategy relies on an organized, diverse, and targeted plan to reach an intended audience. Learn how to successfully map out content plans - both in the short and long-term!
Inbound Sales Marketing
When we take an honest look at today’s sales landscape, an endless sea of companies all compete to solve customer problems. A catalog mailed is simply one of many in a mailbox, and a high-ranking search result isn’t enough alone to convince today’s consumer. No, customers in our modern world want to know who they are doing business with. Are they trustworthy? Are they knowledgeable? Are they transparent?
While there’s still an important place for outbound sales tactics, a newer approach must be adopted to reach the modern customer. You must educate the client on how your solution fits their needs, and establish yourself as a trustworthy, knowledgeable entity that will work with, instead of against customers as they complete the buying journey.
This approach is commonly referred to as “inbound sales.”
In a nutshell, inbound sales are all about prioritizing the customer’s needs before your own.
As we discussed already, today’s buyer is different. So it stands to reason today’s seller must be different as well. And it’s not enough to have only your marketing team using an inbound philosophy. Consider that only one half of the coin.
In order for truly effective sales growth to occur, sales must also understand and adopt an inbound philosophy as well.
A fully-trained inbound marketing team will produce a constant stream of quality content resulting in sales-qualified leads. A properly-trained sales team will need to know how to turn those leads into sales.
Unification is key! There must be shared knowledge and goals for both marketing and sales teams to succeed!
When both departments are working toward the same goal, a natural desire to collaborate arises. Now the entire process, from attracting a potential client to closing a sale, involves the whole team.
Marketing now needs to focus on not just attracting a customer, but getting them to the final purchasing stage. Sales now need to focus on using marketing effectively to get those revenue numbers up. Both teams are now one in crafting an end-to-end strategy which always results in more sales for your company. This is the well-oiled machine every business wants and needs!
Rizen has helped dozens of organizations achieve inbound success by training sales teams. We believe there’s no other more effective medium than inbound marketing and sales to generate and convert new customers.
Inbound Sales Training
The Inbound Sales Certification features five classes that introduce you to the Inbound Sales Methodology. From identifying potential buyers, to developing outreach strategies, to building personalized presentations, this free sales training course covers the basics of what inbound sales is all about.
Sales Enablement Certification
The Sales Enablement Certification will teach you how to develop a marketing-driven sales enablement strategy. This course was designed with managers in mind, but other teams can benefit from learning the principles involved in this approach to sales enablement. This course is made up of 12 classes and a 60-question exam.
HubSpot Software Training
This training course will teach you how to use HubSpot CRM and the core features of Sales Hub to execute a high-performing inbound sales strategy like a pro. Say goodbye to the manual tasks and confusing features of most customer relationship management systems! In this course, we're going to make you an expert.
Prioritizing Active Over Passive Buyers
Identifying the right business opportunities from the start can be the difference between a thriving business and a failing one. This course covers key tactics for identifying the active and passive buyers you should and shouldn’t be spending time on.
Delivering Relationship-Focused Sales Presentations
Potential customers want to know how products and services are specifically going to help them solve their problem.. This course covers the best practices for creating sales presentations that answer your audience’s questions and motivate them to move forward with buying.
Earning the Attention of the Today's Customer
When inbound salespeople connect with potential buyers, they personalize their outreach for each individual buyer. This lesson demonstrates how to connect with buyers in a variety of situations and includes best practices for creating outreach sequences.